About Us

Aleksandr “Sasha” Popov is a creative film maker and editor, producing innovative video content in a variety of directions. Founder of PopovMedia, he produced promotional and documentary media, in addition to Live Streaming events for such organizations as  Jazz at Lincoln Center, The Juilliard School, The Metropolis Ensemble, Mack Avenue Records, Kaufmann Center, Wiley Publishing Company Breakthrough TV, Sing for Hope, Major League Gaming, Elizabeth Faidley Studio, Engendered Dance Festival, Sidra Bell Dance and many others.

In the recent time he worked directly with such names as Cecile McLorin Slavant, Aaron Diehl, Jon Batiste , Monty Alexander, Antonio Ciacca, Ethel Quartet, Sidra Bell, Aaron Diehl, Etienne Charles, Gallim Dance, Reverb Dance Festival, The Brother Joscephus and Revival Revolution Orchestra. Producing his recent TV-spot advertisement for Euro Piano Naples in Florida.

Sasha holds Bachelor and Master degrees in from the Juilliard School in addition to being a virtuoso Bassoonist, winning International Competitions in Russia and the US, among such as Spotlight Awards, Mravinsky & Toliati International Competitions. Sasha was often featured as a soloist in concert series around US with Anastasiya Popova at the Piano.

Alexey G

Alexey Gorokholinsky is an accomplished clarinetist, audio engineer and electronic music producer. Graduate of the Juilliard School in clarinet performance and ex-fellow of Carnegie Hall’s program “Academy” and Ensemble ACJW, Alexey stays active in audio research, record production for other classical/world music artists, development of new music for electronics, and sound design.

Since Fall of 2012 Alexey has been teaching at prestigious audio-engineering school “Institute of Audio Research” in downtown Manhattan and working as official audio engineer for classical music label LP Classics.

In 2013 Alexey has opened his own sound production company Isometric Sounds. The company focuses on audio media work in form of sound design, mixing, mastering, and music scoring.

We often collaborate on projects with a variety of NYC based film and recording artists

Movie fights, ComicCon SD 2016Alijah woodsMandalin Harp DuoChaerry Valley manor Bed and Breakfast, PopovmediaPianofest in the HamptonsArika Yamada - DancerHarlem To Kinsston Popovmedia promotional videoethel quartet